Evolving through imagination
The three Australian Gouldian finches that sit in our logo have
seen a lot of changes since we began in 1987.
Back then we had a simple goal: to design products that would
make the workplace desktop more productive and ergonomically
comfortable.
Since then, we’ve continued to make the customer’s
visual technology experience easier and more enjoyable. Along the
way we became the number one branded, noncaptive display vendor,
won more than 1,000 awards globally and leveraged our display expertise
to develop the first products in several new categories. But that’s
just the first step in our journey.
Next up, our finches and the world will watch as we usher in what
we at ViewSonic are calling the Visual Revolution, when we’ll
see the display—whether it is on the desk, on the wall or
in your hands—become the focal point for accessing and controlling
both information and entertainment.
On the brink
Through the years, I have been dedicated to the concept that
the display will become the most important interface that connects
people to virtually everything they need. New product lines will
fill the need for lifestyle displays, both fixed and portable,
that provide access and control to information and entertainment.
This is the Visual Revolution in action.
History shows us how the introduction of revolutionary technologies
has changed our lives. As with radio and movies that came before
television, a new era of entertainment grew out of the TV-centric
revolution. While it wasn’t the first television ever made,
when RCA introduced the color TV in 1954, it was the turning point
that brought about the golden age of mass-produced television entertainment.
Similarly, it was IBM’s introduction of the PC that brought
personal computing into the mainstream, forever changing how work
was done and raising productivity to new levels. The PC-centric
revolution spurred CPU applications in
everything from toasters
to cars.
Now we are on the brink of a new revolution and history will look
back on the portable Smart Display as the all-in-one device that
showed society how they can take advantage of anytime, anywhere
access and control of information and entertainment.
The driving forces
The Visual Revolution is driven by three factors. First is the
desire for freedom. Since the introduction of the cordless phone,
society has increasingly demanded portability and convenience in
both work and play. The freedoms to “take it with you” and
to multi-task throughout your day, are ever-increasing requirements.
The
second factor is convergence. A display-centric world starts with
the union of mobility, entertainment and information solutions.
With our increasingly busy lives, we must have the ability to access
and control more things with fewer devices. It is reasonable to
presume that one day we’ll use the same device to control
our 24-hour day, from starting the coffee pot, to reviewing a stock
portfolio, to attending a virtual concert, to paying the bills,
to monitoring blood pressure, to heating up the spa and turning
out the lights. The possibilities are endless.
Thirdly, high definition—once
a distant ambition—is
becoming a reality. Remember when we judged a camera by the lens
or a video game by the levels of play? While these factors are
still important, today the “wow” factor is all about
the true-to-life images. Today the customers’ priorities
are more about how real the video game or the photos of the grandchildren
look. Tomorrow’s images will boast resolution more than
ten times greater than today’s typical displays.
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We’ve got what it takes
Few companies have what it takes to usher in the Visual Revolution. But as the
leading worldwide provider of high-performance visual display technologies, I
firmly believe that there is no one better suited to lead the charge than ViewSonic.
Why? I’ll give you seven reasons.
Vision: It is not enough to be a creative thinker. A
visionary is also a forward thinker. I envision a future rich
in the rewards of visual technology, where people use several
mobile displays connected to one central processing unit at work
and home. And I’m in good company. Along with my employees,
customers and analysts, others that share my views of the future
include our key allies, including Microsoft and Intel.
Innovation: Implementing a vision takes innovation.
Even if you can picture the future, you need the creative resources
to invent it along the way. It’s been my approach to make
a habit out of talking to customers and listening to tech-talk
chat rooms in order to learn exactly what they want and need.
By keeping my ear to the ground, I’ve been able to bring
customers the tools they need even before they can imagine them.
Focus: History is filled with companies that staggered
or failed because they lost focus. A company needs to intrinsically
understand and follow its focus in order to make the tough decisions
that ultimately make it successful year after year, decade after
decade. Unlike many of our competitors—large, publicly
traded companies that sell everything from microwaves to satellite
devices—I realized early on that we needed to focus solely
on our core competency of visual technology to drive ViewSonic
in the introduction of many industry firsts, including wireless
displays and Tablet PCs.
Style: New products need to fit into the lifestyle
of the future both in form factor, as well as in functionality.
The CPU that once took “front and center” has gone
behind the scenes—under the desk or into the closet. Screen
performance, portability and convenience are the new standards
of the Visual Revolution.
Friendly: Cold, purely business-minded companies cannot
compete in a shrinking world where relationships are brought
closer through interactive technologies. Consumers want approachable,
friendly providers who make it easy to do business with them.
I am proud of the fact that our customers and partners trust
us and enjoy working with us.
Speed: Today’s markets are ever changing, and
the company that is able to move quickly, change directions and
execute flawlessly will be the winner. Large corporate conglomerates
that are too bogged down in politics and processes are at a distinct
disadvantage. We’ve shown that we can deliver what our
customers need, when they need it, and we’ll continue to
do so at or before the point of need.
Passion: Finally, none of this matters if a company
doesn’t have its heart and soul dedicated to being the
best that it can be. Attention to the goal of being the top company
to do business with, and to work for, infuses passion at every
level. I set out to create a dynamic, entrepreneurial business
environment and I’ve remained committed to fostering a
corporate culture where each employee feels like a business partner.
Passion is perhaps the most important ingredient in this recipe
for success. If you have it, and we at ViewSonic do, the rest
seems to fall into place. |
